GTM Sauce

attn.design · B2C · inspiration library for creators

Cold-message prospects and send each a custom mockup or personal demo

Founder says it won interest and feedback; revenue reached $6,500 by day 60

Workedoutbound-sales

What they did

Once content drew interest, cold-reached prospects showing research about them; offered to make mock-ups for them and sent personalized demos of the whole platform; gathered product feedback from editors who could become customers.

What happened

Prospects responded ('I'd like to see something'); got product feedback; contributed to $6,500 revenue by day 60.
Stage
early revenue

This shipped together with other changes, so the result can't be credited to this alone.

In their words

He built 100 apps and made $0. Can he fix it in 30 days?

Play from 9:10
8:50

HostYeah. You want to serve customers that are willing to spend money. They're not going to bat an eye to a $10 subscription to have a painful problem solved. Tell me about what you learned about talking to customers and having conversations with customers, cuz I remember that was something that I really tried to push you to do. So, tell me a little bit more about how that went in that second 30 days.

9:10

GaurabhYeah, so now that I was getting interest, I was also cold out-reaching and then getting somebody to say, "Hey, uh, great that you did a little bit of research about us. Uh, I'd like to see something." So, I offered, you know, doing mock-ups for them. I also sent personalized demos of the entire platform, got product feedback from, you know, some of the editors who will potentially be customers of this product.

9:32

HostThat's amazing. This is an- another classic startup concept, which is do things that don't scale, right? Go above and beyond for specific customers, especially in those early days. But what I want to see now is let's look at some of the numbers. Obviously, you only did about $100 in the first 30 days. How much revenue did you do in the second 30 days? Could you break this all down by what product, and you know, what were the results?

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Tags: do-things-that-dont-scale, personalized-demo, mockups