GTM Sauce

attn.design · B2C · inspiration library for creators

Talk to two potential customers a day by phone or in person

Hard with no network among creators; few insights and one $99 sale in 30 days

Mixedvalidationoutbound-sales

What they did

Host's challenge rule for 30 days: two customer conversations a day (phone or in person), ~15 minutes each, instead of building new features or projects.

What happened

He had no connections in content creation; managed to start some conversations but got limited insight; one customer bought attn.design (~$99).
Stage
pre-revenue
Effort
30 days, target 2 conversations/day

This shipped together with other changes, so the result can't be credited to this alone.

In their words

He built 100 apps and made $0. Can he fix it in 30 days?

Play from 2:05
2:00

to get to that, you know, 1k a month in revenue to start off with.

2:05

HostFirst, let's start with, uh, my diagnosis, because I think that the issue here is not really like a specific product that you haven't figured out, but it's more of an issue with an addiction to building, and shiny object syndrome, and maybe a little bit of a fear of rejection. So, I would push you, in the next 30 days, to go cold turkey off that, and not build any new features, or any new projects, or any new ideas. And then, the goal that I want you to set is just to generate $1,000 in revenue for your business. So, over the next 30 days, these would be my two non-negotiables for you. The first one, two customer conversations a day, phone, or in person. The information that you'll get from one single 15-minute conversation is more valuable than the 70 apps that you could build. The second thing is to post once a day on one platform documenting your journey. I think the highest ROI distribution channel for you right now would just be your personal brand and just sharing what you're doing every single day. So, I want to ask you what you think about this challenge

3:07

and see if you're in.

… 100% for free. All right, let's catch up with Gaurabh and see how he did. So, we're here back 60 days later, and there's a reason for that. We had caught up in 30 days, but then you had let us know that you were almost on the the precipice of a breakthrough. So, I'd love if you could dive into that. Can you walk me through, once we got off the call last time, and then the next 30 days after that, what did those first 30 days look like for you?

Gaurabh… off the call, the first thing that we talked about was building out a cadence to post content out there so that I could build my own distribution. But I didn't have any specific channel that I was aligned with, so I posted everywhere. I had some followers on X. I had some followers on LinkedIn. I went and participated in Reddit forums. I also posted on- on YouTube. So, I did a lot of things, but I don't think I really got any value from it, especially X. You know, I didn't see too much response there. Uh, with Reddit forums, it takes a lot of work. There's a lot of nurturing, you have to be useful, you can't promote any product. And then, the part which was around speaking to customers, I did not have any connections in the space of content creation. I did manage to get some uh, conversations started, uh, but it wasn't that much that I would get so much inside. In reality, I managed to get one person to buy one of the products, Attention.design, was about $99. This was a big challenge for me, like really, uh, finding customers within the space.

6:11

HostSo, you're at the end of the 30 days. You've done something. You made a $100 payment. How did that feel? Where where was your head at at that point?

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Tags: customer-interviews