Retarget from YouTubers to well-paid professionals who want to start making videos

GaurabhYeah. So, from the signals I got,

… that was developing in what I was doing. My first angle was to take the learnings from YouTube and publishing a different type of content on LinkedIn, like vlog-like content on LinkedIn, which is really popular on YouTube. That really created a pattern break. You see a lot of launch videos, you see a lot of like expert interviews on LinkedIn, but you don't see this vlog-style content. Uh, I really kind of used that as my entry point. And you can see that anything that was a video started getting a lot of impressions. The second part of of LinkedIn was also another kind of reframing that I was focusing on the wrong customer. When I started posting on LinkedIn and started looking at people, I realized that there are a lot of people like me who are experts or professionals who had a bunch of experience who want to create their personal brand, but they don't know how to create content or videos, right? So, I also, you know, really narrowed down on the target audience.

HostYou niched down. That's like classic startup advice that like almost always works, and is almost always the right decision. But what I'm curious to see is like, what are some of the numbers behind this? How much content were you creating? How many impressions was this leading to? Show me some of the stats behind your content.

Host… for anyone who's watching this right now who wants to build their own business, and it's not happening in that first 30 days, well, here is the perfect example of your reason to keep going. So, the last question that I want to ask you is, you know, looking back on this last 60 days, what were your like lessons learned? Uh, what advice would you have for people who are watching this that also want to do the Starter Story Challenge alongside you?

Gaurabh… of different social media platforms uh, because they were cool or a lot of people said they would work, but eventually, I went back to something that, you know, I had leaned on for my entire professional life and I already had credibility in. While it was hard to put myself out there in a very different context, it was something that provided a lot of signal. And the third one is really about meeting the customers where they are. Initially, I entered this entire space thinking that, oh, everybody knows what it means to be a creator, but diving into this and realizing that, actually, not everybody's where I am, was really impr- important, so that really led to me adjusting the positioning. Like initially, it said, "The attention library for YouTubers," and now it kind of talks about LinkedIn, where experts become creators, right? So, it's really about, what stage is your customer at? Uh, and that really helps you align, or helps them align with your product, right, because then that resonates.

And the fourth thing is that video is definitely the language of the internet, and it's also what all the platforms are really prioritizing. If I want to reach the audience who's going to buy my product, video is going to be the way for me to not only reach them, but also to demonstrate, uh, that my product works.