GTM Sauce

attn.design · B2C · inspiration library for creators

Offer a free version to get people started, then sell a $99 pro plan

5 paying customers at $99

Workedpricingpaywall

What they did

attn.design free version lets users get inspired and start learning; a pro plan at $99 unlocks more. Positioned as the 'gateway' product in a two-product ecosystem.

What happened

Five customers paying $99.

In their words

He built 100 apps and made $0. Can he fix it in 30 days?

Play from 9:55
9:32

HostThat's amazing. This is an- another classic startup concept, which is do things that don't scale, right? Go above and beyond for specific customers, especially in those early days. But what I want to see now is let's look at some of the numbers. Obviously, you only did about $100 in the first 30 days. How much revenue did you do in the second 30 days? Could you break this all down by what product, and you know, what were the results?

9:55

GaurabhSo, after 60 days, I have 6,500 in revenue, and here's how it's broken down. Attention Design is the gateway, so there's a free version, you can get inspired, you can start learning, and then there was a pro plan. You know, that is something that has five customers who are paying $99. The second product, Viewmagnet, which is for later-stage creators, which I hadn't expected to be the hero of the story, ended up getting visibility of agencies who realized that they could actually use this to manage multiple creators and all of their lead magnets and all of their offers, and see analytics around it.

10:29

HostRight. That agency plan, which was like a higher-value plan, charging more, right? Clearly, it worked for you. So, I just want to congratulate you on hitting over $6,000 in revenue, and it looks like most of the revenue was even generated towards the back end of that last 30 days. And that's just a lesson there, which is, uh, don't give up. A lot of the stuff that you did in that first 30 days, that spray and pray where you just were like, "Okay, …

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Tags: freemium