A music entertainment app · B2C · BlueThrone's first acquisition
After buying a music app, hire a GM from Spotify and triple the team
MAU grew from 200K to almost 6M; still near the top of its category
Workedteam-processportfolio
What they did
Bought a solo founder's music entertainment app at ~200K MAU (seven-figure deal, closed in two months). Hired a GM from Spotify to run it and grew the team from 5 to 15 people.
What happened
MAU grew from ~200K to almost 6M over ~4 years; still pretty much top of the category.
- Stage
- Exit (200K MAU at acquisition)
- Effort
- ~4 years; team 5 -> 15
In their words
Sub Club by RevenueCat · Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone“We hired a killer GM from Spotify, actually, to manage this music app. We grew the team from 5 to 15 people. And we grew the MAU from 200k to almost 6 million today.”
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