Plarium · B2C · mobile game studio
Sell mugs, t-shirts and hoodies to a game's biggest spenders
Unknownupsell-expansion
What they did
Built a physical merch line for RAID: Shadow Legends. Analyzed player segments and preferences; framed merch not as a new revenue stream but as a way to raise LTV (and so support more marketing spend). Price ladder: mug ~$6, t-shirt ~$20, premium hoodie ~$50, aimed at whales (~2% of users spending thousands).
In their words
Sub Club by RevenueCat · Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone“And one of my projects back there was to build the physical merchandise line for this game.”
“And the way we were analyzing it was not as an additional revenue stream, but "How can I increase the LTV of these users using physical products?"”
Related topics
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More from this episode
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