Opal · B2C · screen time app
Charge $120 a year and pitch it as paying for itself in work time
Guest says it unlocked very high LTV; no figures beyond price
Workedpricingpositioning-niche
What they did
Target knowledge workers and argue that cutting screen time by 50% a week makes them more money in their job than the $120/year the app costs.
What happened
Guest describes it as a 'crazy LTV' and a fantastic business.
In their words
Sub Club by RevenueCat · Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone“The whole logic is, they target knowledge workers and they say, "If I can reduce your screen time by 50% a week, you'll be making more money in your probably high-paying job. And that more money you're making is well worth more than the 120 bucks a year you're going to be spending on my app.”
Related topics
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More from this episode
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- Cal AI: Launch a rough app, prove people pay, then build the real techHost says it's now a genuinely great app; no numbers
- Push the lifetime plan on the paywall right before selling the appKnocks down negotiations; the buyer can't monetize those users again
- Cut ad spend from $50K to $10K a month to look profitable before sellingDownloads eventually follow the drop; guest calls it riskier than pushing revenue
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- BlueThrone: Stack category downloads over time to see if new apps grow the marketScreen time market grew with each new entrant; buying a non-leader looked OK
- Strava: Keep a bought app separate and sell one subscription for both apps