airSlate · document software company
Try to steer which tools ChatGPT recommends in its answers
Didn't work; founder calls the guru playbooks 'bullshit'
Failedseo
What they did
Guest says he has tried the tactics gurus sell for influencing ChatGPT results and they do not work; models are getting smarter and unpredictable, so the answer is adaptability, product and reputation.
What happened
Could not reliably influence ChatGPT results.
- Stage
- Scale (mature)
- Effort
- Unspecified; 'I've tried this stuff'
In their words
Top Founders with Nathan Latka · This Ugly Website Does $106M/Year (866,000 Pay For It)“I've tried this stuff. Uh Again, think about it. ChatGPT today has IQ of about 110.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- pdfFiller: Publish millions of search pages, one per form or document people look for4.8B keywords and 35M pages; the main source of a $106M product's traffic
- pdfFiller: Cut back messy search pages to fewer, cleaner ones that AI search can use
- US Legal Forms: Use a library of ready-made forms to send traffic to your main productSmall $6M product that adds a lot of traffic to pdfFiller; guest gives no traffic numbers
- bizdraft: Give away a free AI tool to bring in traffic for your paid productsFounder pleased with early traction; no numbers
- signNow: Buy a small product, rebuild it, and push it with your own marketingGrew from ~$3M to ~$35M a year; took a while
- pdfFiller: Raise money as late as you can and fund new products from your cash cowReached ~$18.5M before raising; ~$200M revenue on ~$150M raised
- airSlate: Run each product as its own team, sharing only marketing, payments and devopsFounder says 'so far, so good'; ~120 people per product
- pdfFiller: Use stronger math to out-bid less advanced rivals on search adsFounder credits it for early success; edge fading as everyone uses AI
- airSlate: Only buy products with proven fit, domain expertise and $5-10M+ revenue
- airSlate: Use AI to make one product speak each industry's language