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Use stronger math to out-bid less advanced rivals on search ads
Founder credits it for early success; edge fading as everyone uses AI
Workedpaid-search
What they did
Used high-level math for PPC bidding while competitors were unsophisticated. Guest says the edge is shrinking because everyone now has AI tools like Claude.
What happened
One of the reasons for their success; advantage now eroding.
- Stage
- growth
In their words
Top Founders with Nathan Latka · This Ugly Website Does $106M/Year (866,000 Pay For It)“One of the reasons why we were so successful, you know, at the honest, our competition was not sophisticated. So, we used high-level math, our bidding on PPC was superior. Now everybody has a Claude.”
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