GTM Sauce

pdfFiller · online PDF editor

Raise money as late as you can and fund new products from your cash cow

Reached ~$18.5M before raising; ~$200M revenue on ~$150M raised

Workedfinancingportfolio

What they did

pdfFiller grew to about $18.5M in revenue before its first outside capital (2015). It was run as a cash machine whose profits were invested in other products. Guest's advice: raise as late as possible, don't pay yourself much, don't spend, preserve cash, and think about exit from day one.

What happened

Raised ~$150M total including loans while reaching ~$200M revenue.
Stage
early
8:54
“I mean, the way company was built, pdfFiller was a cash machine, and we just stayed the cash and invested in other products.”
Vadim Yasinovsky
9:37
“Try to get money as late as you possibly can. Cash is the king. Make money. Don't pay yourself a lot of money. Don't spend money.”
Vadim Yasinovsky

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