pdfFiller · online PDF editor
Publish millions of search pages, one per form or document people look for
4.8B keywords and 35M pages; the main source of a $106M product's traffic
Workedseo
What they did
Managed about 4.8 billion keywords with about 35 million pages, covering forms and documents SMBs search for. Worked with keyword clustering, a semantic core and discovery of new keywords; most keywords are unproductive, so the work is finding which clusters perform and covering as many of them as possible. The same customer-acquisition technology is shared across pdfFiller, signNow and DocHub.
What happened
Worked very well for a long time and drives most of pdfFiller's top of funnel; now weakening as search engines and AI get smarter.
- Stage
- growth
In their words
Top Founders with Nathan Latka · This Ugly Website Does $106M/Year (866,000 Pay For It)“We have under management, as far as I remember, 4.8 billion keywords. And uh we had 35 million pages. This stuff has changed significantly. So, it worked really well for us for quite a while.”
“So, figuring out which clusters are more productive and trying to cover as much as we possibly can, that's definitely part of the journey.”
Related topics
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