Avenue · B2B · booking widget for trades
Demo the website widget on iPads instead of phones and leave printed brochures
Cleared up confusion that it was an app; early traction followed quickly
Workedin-person
What they did
Door-to-door demos on an iPhone made prospects think it was an app, not something embedded on their website. An early staff member suggested iPads so prospects could see it embedded on a website in their own branding. They switched to iPads and printed brochures explaining what the product was.
What happened
Removed confusion about what the product was; 'quickly' led to very early traction
- Stage
- Early (Early door-to-door selling)
This shipped together with other changes, so the result can't be credited to this alone.
“Initially, we showed it on an iPhone and they'd go, "Oh, what is it? It's like an app." And I'm like, "No, it goes on your website." There was a lot of confusion about what the product actually was. Then we switched to iPads.”
“So, we switched to iPads and then printed like brochures explaining what the product was. And that quickly kind of got us really early”
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More from this episode
- Avenue: Walk into local businesses and show them the product in personFounder says it got early traction quickly; no customer numbers given
- Avenue: Pitch every open business on the street, then focus on whoever responds bestTrades responded best; product adapted for them and they became the core customers
- Avenue: Sign lots of small local businesses first so bigger ones have seen you aroundBigger clients signed because they'd 'seen you guys everywhere'; no numbers
- Avenue: Hire a designer and two developers before any revenue, paid by your agency incomeGave confidence to sell to bigger companies; founder calls it a terrible idea on paper
- Avenue: Have a developer friend build a rough version to prove it can be doneSeeing it come to life convinced the founder to go all in
- Avenue: Put a 'Book online' button on each client's Google listing, not just their website