Avenue · B2B · booking widget for trades
Put a 'Book online' button on each client's Google listing, not just their website
Unknownintegrations-marketplacespartnerships
What they did
Through a partnership with Google, each client gets a 'book online' button on their Google Business Profile (Google reservations). Clicking it opens the client's branded form; if customers exit, they are sent to the client's website where the widget is also embedded, so all inquiries land in one place.
- Stage
- Product
Related topics
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More from this episode
- Avenue: Walk into local businesses and show them the product in personFounder says it got early traction quickly; no customer numbers given
- Avenue: Demo the website widget on iPads instead of phones and leave printed brochuresCleared up confusion that it was an app; early traction followed quickly
- Avenue: Pitch every open business on the street, then focus on whoever responds bestTrades responded best; product adapted for them and they became the core customers
- Avenue: Sign lots of small local businesses first so bigger ones have seen you aroundBigger clients signed because they'd 'seen you guys everywhere'; no numbers
- Avenue: Hire a designer and two developers before any revenue, paid by your agency incomeGave confidence to sell to bigger companies; founder calls it a terrible idea on paper
- Avenue: Have a developer friend build a rough version to prove it can be doneSeeing it come to life convinced the founder to go all in