Avenue · B2B · booking widget for trades
Pitch every open business on the street, then focus on whoever responds best
Trades responded best; product adapted for them and they became the core customers
Workedpositioning-nichevalidationin-person
What they did
When door knocking, they didn't skip any business (music studios, electrician repair shops, anything open). Trades kept responding better and showing interest; they are direct with feedback and won't pay for something that doesn't pay for itself, which suited the goal of tangible results and long-term clients. The product was then adapted to trades' needs.
What happened
Found the trades niche (electricians, mechanics), which is now the target customer
- Stage
- Early (Early door-to-door selling)
Related topics
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More from this episode
- Avenue: Walk into local businesses and show them the product in personFounder says it got early traction quickly; no customer numbers given
- Avenue: Demo the website widget on iPads instead of phones and leave printed brochuresCleared up confusion that it was an app; early traction followed quickly
- Avenue: Sign lots of small local businesses first so bigger ones have seen you aroundBigger clients signed because they'd 'seen you guys everywhere'; no numbers
- Avenue: Hire a designer and two developers before any revenue, paid by your agency incomeGave confidence to sell to bigger companies; founder calls it a terrible idea on paper
- Avenue: Have a developer friend build a rough version to prove it can be doneSeeing it come to life convinced the founder to go all in
- Avenue: Put a 'Book online' button on each client's Google listing, not just their website