Avenue · B2B · booking widget for trades
Sign lots of small local businesses first so bigger ones have seen you around
Bigger clients signed because they'd 'seen you guys everywhere'; no numbers
Workedin-personword-of-mouth
What they did
With no connections to bigger clients, they did the hard work of signing smaller businesses door to door first. Being visible at many local businesses made larger prospects trust them.
What happened
Led to landing bigger clients who said they'd seen Avenue everywhere
- Stage
- Growth (After early traction)
This shipped together with other changes, so the result can't be credited to this alone.
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Avenue: Walk into local businesses and show them the product in personFounder says it got early traction quickly; no customer numbers given
- Avenue: Demo the website widget on iPads instead of phones and leave printed brochuresCleared up confusion that it was an app; early traction followed quickly
- Avenue: Pitch every open business on the street, then focus on whoever responds bestTrades responded best; product adapted for them and they became the core customers
- Avenue: Hire a designer and two developers before any revenue, paid by your agency incomeGave confidence to sell to bigger companies; founder calls it a terrible idea on paper
- Avenue: Have a developer friend build a rough version to prove it can be doneSeeing it come to life convinced the founder to go all in
- Avenue: Put a 'Book online' button on each client's Google listing, not just their website