Avenue · B2B · booking widget for trades
Have a developer friend build a rough version to prove it can be done
Seeing it come to life convinced the founder to go all in
Workedvalidationfeature-development
What they did
Non-technical founder had a developer friend build an MVP in February 2025 to check the widget could be embedded naturally into a client's website. Once the layout came to life, he committed fully and hired a team.
What happened
Proved feasibility; founder went all in
- Stage
- Pre-launch (Idea stage, February 2025)
Related topics
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More from this episode
- Avenue: Walk into local businesses and show them the product in personFounder says it got early traction quickly; no customer numbers given
- Avenue: Demo the website widget on iPads instead of phones and leave printed brochuresCleared up confusion that it was an app; early traction followed quickly
- Avenue: Pitch every open business on the street, then focus on whoever responds bestTrades responded best; product adapted for them and they became the core customers
- Avenue: Sign lots of small local businesses first so bigger ones have seen you aroundBigger clients signed because they'd 'seen you guys everywhere'; no numbers
- Avenue: Hire a designer and two developers before any revenue, paid by your agency incomeGave confidence to sell to bigger companies; founder calls it a terrible idea on paper
- Avenue: Put a 'Book online' button on each client's Google listing, not just their website