Practitioner pattern · Alper Taner
Bid differently by placement or age group when their results differ by 20%+
Unknownpaid-social
What they did
Meta's value rules / bid modifiers, once only available via marketing partners, are now in the Ads Manager UI. If performance differs by more than 20-30% across placements or demographics, test bid adjustments for those segments.
In their words
Sub Club by RevenueCat · Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio“If you have performance difference above 20%, 30% among the, let's say the placements or demographics and such, it is worth testing it.”
Related topics
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