Practitioner pattern · Alper Taner
Check which competitor ads have the most versions and longest runs in Meta's ad library
Unknownpaid-social
What they did
In the Meta Ad Library, look at how long competitors run an ad and how many variations each concept has; a concept with 15 variations when others have 2-3 is likely working for them. Treat it only as one inspiration input, adapted to your personas and past results, never a one-to-one copy (copied paywalls, pricing and funnels often fail for a different audience).
In their words
Sub Club by RevenueCat · Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio“If there's one concept with 15 variations, and that is a particular, the only one that has 15 variations compared to other ones having just two and three, you should be able to interpret that. Likely, that creative is performing well for them.”
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