Practitioner pattern · Alper Taner
Track cost per new ad that beats your current ads, not how many you test
Expert says fewer, better-reasoned tests beat 500-a-month volume; no numbers
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What they did
Instead of racing to test 500-700 creatives a month, measure success rate and cost per successful creative, i.e. one that beats the business-as-usual (BAU) ads. Test fewer creatives with stronger hypotheses and more analysis. High volume tends to split UA, analysis and briefing across siloed people and pushes teams to arbitrary low spend thresholds like $100 per creative.
In their words
Sub Club by RevenueCat · Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio“I would more look at your cost per successful creative that is beating the BAU ads performance.”
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