A subscription app · B2C · Alper's UA account
When a new ad keeps overspending its budget at the same cost, raise it fast
5x campaign budget in two weeks with falling cost per purchase
Workedpaid-social
What they did
After iterating to a winning creative, the campaign spent above its daily budget (e.g. $3K on a $2K budget) at the same performance. Instead of the usual 20%-a-day budget increases, Alper took over bid and budget management and scaled aggressively, tolerating spend at double the daily budget as long as performance held.
What happened
5x campaign budget within two weeks with the same or lower cost per purchase.
In their words
Sub Club by RevenueCat · Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio“And we were not applying 20% increase per day. If you see that your daily budget is 2K, but I'll go spend 3K and you get the same performance, I was like, "Let me handle the bid and budget for this campaign because I see something, I see something very unusual."”
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- Check which competitor ads have the most versions and longest runs in Meta's ad library