Coconote · B2C · AI lecture note-taker
Aim videos at the parent who pays, not just the student
Many viral Instagram videos used this angle; later scaled back
Unknownpositioning-nicheugc-creators
What they did
Early creator videos used a 'My mom just changed my life' angle. Creator brief: imagine a student and her mom at orientation - the $130 purchase decision goes to the mom. Later de-emphasized, with overlap between audiences.
What happened
A good portion of videos going viral on Instagram used this angle; team later took a step back from it.
- Stage
- launch
In their words
Sub Club by RevenueCat · Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote“a good portion of our videos that are going viral on our Instagram were around, "My mom just changed my life."”
“early on, we were very keen on marketing to moms. I think we've since taken a step back.”
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