Coconote · B2C · AI note-taker for students
When trial users cancel, offer them 7 more free days
Keeps 27% of cancellers in their trial; a smaller share later pay
Workedcancellation-flowretention
What they did
Most customers start on a free trial, and it is hard to win them back once they turn it off. In the cancel flow, besides showing the value they would lose and asking questions, offer to extend the trial by another 7 days.
What happened
Saves ~27% of people who go through the cancel flow at that moment; a smaller percentage then convert to paid
In their words
The Superwall Podcast · Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy“what worked really well for us was offering a trial extension.”
“giving them another 7 days, extending that trial a little bit farther, is uh has been huge for us. I think we end up saving like 27% of the people who um uh go through the cancel flow by extending their trial.”
“So we're we're preventing 27% from canceling right now in that moment. Um a smaller percentage convert on the trial, but it's still um a big win.”
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More from Coconote
All 31 Coconote tactics- When people cancel, offer 7 more free days instead of a discountSaved 25% of cancellers; beat a 30% discount and a 3-month pause
- Double onboarding to ~15 screens with more questions and social proof+16% trial starts
- Ask people to log in after the paywall, not on the first screenBiggest onboarding win; removed ~10% drop-off
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- Launch a viral 'PDF to brain rot video' side site to funnel users~41M views on one video, but no paying users; shut down
- Raise the annual price from $99 to $129More users and more revenue at the same time
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