Coconote · B2C · AI note-taker for students
Pitch the app as great for ADHD in videos and the first App Store screenshot
Users say it helps their ADHD; no numbers
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What they did
Leaned into ADHD from the start in content. The first App Store screenshot says 'Great for ADHD', and screenshot copy like 'never miss a key detail' repeats phrases users wrote in App Store reviews or said in conversations.
What happened
Users tell them it is very helpful for their ADHD; no conversion numbers
In their words
The Superwall Podcast · Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy“one of the things that I was confident in is that what we were building could help people with ADHD, and so we leaned into that from the start.”
“it's also a lot of saying back to users what they've told us. Um you know, some like "never miss a key detail" is uh things that users have told us either in App Store reviews or when talking to them.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Coconote
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- Double onboarding to ~15 screens with more questions and social proof+16% trial starts
- Ask people to log in after the paywall, not on the first screenBiggest onboarding win; removed ~10% drop-off
- Charge students $99/year and push the annual plan~80% chose annual
- Launch a viral 'PDF to brain rot video' side site to funnel users~41M views on one video, but no paying users; shut down
- Raise the annual price from $99 to $129More users and more revenue at the same time
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- Coconote: Build hidden app screens only creators use, made to look good on cameraUsed in the 18M-view video; no separate numbers
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- Coconote: Let people pay before creating an account; move login after the paywallFounder calls it significant; no separate number
- Coconote: Let users record a whole lecture before asking them to payCalled a big win; no number given
- Coconote: Put a little ad money behind organic videos that already went viralNot much success; ~99% of views stayed organic
- Coconote: When trial users cancel, offer them 7 more free daysKeeps 27% of cancellers in their trial; a smaller share later pay
- Coconote: Hire an investment bank to run the sale so you keep buildingSold to Quizlet ~18 months after launch; bank ran it end to end
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