Coconote · B2C · AI note-taker for students
Mix a known game (2048) with studying and promote a catchy URL in videos
One video reached ~2M views; no conversion numbers
Workedorganic-short-videofeature-development
What they did
While experimenting with study games, they built a 2048 game with study questions between moves and promoted the URL 2048buthelpmestudy.com (redirects to Coconote) in a creator video on the brand page. Creator Allie handled hook, script and fast-forwarded sections.
What happened
About 2M views on the video; guest praises the concept and execution but gives no conversion figures
In their words
The Superwall Podcast · Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy“at the time, we were experimenting with a lot of study games.”
“it's a novel concept to take a, you know, proven game that a lot of people have recreated, and to integrate, you know, studying in between these little quick dopamine hits of playing, for example, 2048.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Coconote
All 31 Coconote tactics- When people cancel, offer 7 more free days instead of a discountSaved 25% of cancellers; beat a 30% discount and a 3-month pause
- Double onboarding to ~15 screens with more questions and social proof+16% trial starts
- Ask people to log in after the paywall, not on the first screenBiggest onboarding win; removed ~10% drop-off
- Charge students $99/year and push the annual plan~80% chose annual
- Launch a viral 'PDF to brain rot video' side site to funnel users~41M views on one video, but no paying users; shut down
- Raise the annual price from $99 to $129More users and more revenue at the same time
More from this episode
- Coconote: Build a novelty free tool (text to brainrot video) and push it on TikTok100-200M views and 3,000 trials in days, but only ~$25K revenue
- Coconote: Post short videos that show the app solving a real student problemSeveral ~20M-view videos, ~99% organic, converting far better than viral novelty content
- Coconote: Build hidden app screens only creators use, made to look good on cameraUsed in the 18M-view video; no separate numbers
- Coconote: Keep a small team of 10-12 part-time creators, led by a proven oneLead creator drove hundreds of millions of views; founders say it worked
- Coconote: Recruit creators who aren't influencers via Handshake, DMs, email and referralsA Spanish tutor with no content experience became a top creator in 9 months
- Coconote: Double onboarding from 5 to about 13 screens in one big changeTrial conversion up 16%; one-or-two-screen tests had only given small wins
- Coconote: Let people pay before creating an account; move login after the paywallFounder calls it significant; no separate number
- Coconote: Let users record a whole lecture before asking them to payCalled a big win; no number given
- Coconote: Put a little ad money behind organic videos that already went viralNot much success; ~99% of views stayed organic
- Coconote: Pitch the app as great for ADHD in videos and the first App Store screenshotUsers say it helps their ADHD; no numbers
- Coconote: When trial users cancel, offer them 7 more free daysKeeps 27% of cancellers in their trial; a smaller share later pay
- Coconote: Hire an investment bank to run the sale so you keep buildingSold to Quizlet ~18 months after launch; bank ran it end to end
- Coconote: Hire engineers who can also do backend or a second platformSmall engineering team ships a lot; with 50%+ EBITDA margins
- Crew: Post creator-style TikToks and Reels to drive app signupsHundreds of thousands of signups for an earlier app
- Coconote: Track each creator's results with a dedicated tool (viral.app)Only one of 5-6 tools tried that worked for them