Coconote · B2C · AI note-taker for students
Let users record a whole lecture before asking them to pay
Called a big win; no number given
Workedpaywallproduct-activation
What they did
Users can record an entire lecture (an hour-plus of use) before seeing the paywall or starting a trial; the paywall was moved from before the audio recording to after it, so users are invested first.
What happened
Showing the paywall after recording instead of before was 'a big win'
In their words
The Superwall Podcast · Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy“we can let people record their entire recording, their entire lecture, so they're an hour-plus in to using it uh before making them pay or start a trial.”
“showing the paywall after audio recording instead of before was a big win for us as well.”
Related topics
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More from Coconote
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- Double onboarding to ~15 screens with more questions and social proof+16% trial starts
- Ask people to log in after the paywall, not on the first screenBiggest onboarding win; removed ~10% drop-off
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- Launch a viral 'PDF to brain rot video' side site to funnel users~41M views on one video, but no paying users; shut down
- Raise the annual price from $99 to $129More users and more revenue at the same time
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- Coconote: Pitch the app as great for ADHD in videos and the first App Store screenshotUsers say it helps their ADHD; no numbers
- Coconote: When trial users cancel, offer them 7 more free daysKeeps 27% of cancellers in their trial; a smaller share later pay
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