Coconote · B2C · AI note-taker for students
Recruit creators who aren't influencers via Handshake, DMs, email and referrals
A Spanish tutor with no content experience became a top creator in 9 months
Workedcreator-opslocalization
What they did
Treat creator recruiting like talent scouting for undiscovered people who see themselves as marketers, not influencers. Sources: Handshake (student job board), Instagram and TikTok DMs, email outreach, referrals, and chance encounters: the founder asked his online Spanish tutor to make content 15 minutes into a lesson; she now makes native Spanish content for LATAM (and some English).
What happened
The Spanish tutor became one of their best creators within ~9 months; no single channel was the clear winner
In their words
The Superwall Podcast · Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy“we've used Handshake, DMs on Instagram and TikTok, email outreach, referrals, all kinds of ways to find great creator talent.”
“No one that we've worked with would, I believe, identify themselves as like an influencer. They are, first, you know, and at their core, marketers”
“fast forward 9 months, and she's one of our best content creators. She focuses on LATAM, so she makes content natively in Spanish.”
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