Coconote · B2C · AI note-taker for students
Let people pay before creating an account; move login after the paywall
Founder calls it significant; no separate number
Workedpaywallonboarding
What they did
Moved login/account creation to the last onboarding screen, after the paywall, using Superwall so users can pay before creating an account.
What happened
Described as significant and 'a big deal'; not quantified separately from the longer onboarding
This shipped together with other changes, so the result can't be credited to this alone.
In their words
The Superwall Podcast · Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy“moving login to the last screen after the paywall was significant for us.”
“we are able to let people uh pay us before creating an account, and that was a a big deal.”
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