Dropmagic · B2C · AI store builder for beginners
Make a YouTube creator in your niche a co-founder with equity
Expected to secure 10K MRR at launch; reached 45K MRR in 4 months
Workedfounder-brandinfluencerteam-process
What they did
Dropmagic co-founder Bastien is a YouTube creator paid in equity. Three benefits: (1) de-risks distribution: they knew his audience would secure ~10K MRR, which funds more creators and ads; (2) product insights: he is a power user and the one selling the product, so he relays his community's feedback; (3) marketing insights: iterate fast and for free on scripts, funnels, pricing and angles with many videos, learn the economics, then replicate with paid creators knowing how much you can spend per creator.
What happened
Secured an expected ~10K MRR base at launch; Dropmagic at 45K+ MRR within 4 months
- Stage
- Launch
In their words
Starter Story · I Built 3 Apps to $35K/Month With This Playbook (DropMagic AI Breakdown)“For example, with Bastien, which is the co-founder of Dropmagic, we knew that it would secure 10k MRR because he had like this impact.”
“you can really iterate super fast on scripts, on funnels, on pricing, on marketing angles, and you can actually ship a lot of videos, obviously for free because he's a co-founder.”
“From there, you will have your economics and you can just replicate with other creators with a proven system, right? So, you can actually know how much you can spend on on on a creator.”
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- Influspy: Start with a newsletter, then a no-code app, and only then code the real appLed to his first successful SaaS after 5 years with zero users
- Minea: Pay YouTube creators, in cash or commission, to show your app in their videosOver 60% of new customers come from YouTube; 500+ creators used
- Minea: Pick creators with 10%+ views per follower, 100+ comments, and repeat sponsorsPart of the system behind 500+ creator deals; no separate numbers
- Minea: Email creators seven times, each with a different angle, and message them on Instagram and XPart of the creator system; no reply rates given
- Minea: Offer creators 30% below their ask, test one video, then buy 3-4 at a discountKeeps only creators who break even within a month; no figures given
- Dropmagic: Give every free user five AI-generated imagesCosts about $1,500 a month in AI fees; no conversion figures