GTM Sauce

Influspy · B2B · influencer finder for online stores

Start with a newsletter, then a no-code app, and only then code the real app

Led to his first successful SaaS after 5 years with zero users

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What they did

After an e-commerce store owner brought him a problem that turned out to be common, he took the lowest-risk path: a newsletter to validate initial traction, then a no-code app to validate product-market fit, then a real coded app to scale. Contrast: his first 5 years were spent shipping features on a SaaS with zero customers.

What happened

Became the start of his successful e-commerce SaaS run (which app is not stated)
Stage
Pre-launch (Idea to product-market fit)
2:44
“We started with a newsletter that validated the initial traction, then with a no-code app at the time that validated the product market fit, and then a real app that I've developed to really scale.”
Loïc Berthelot

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