Minea · B2B · product research tool for dropshippers
Pay YouTube creators, in cash or commission, to show your app in their videos
Over 60% of new customers come from YouTube; 500+ creators used
Workedinfluenceraffiliatecreator-ops
What they did
Core playbook across his successful apps: partner with YouTube creators as promoters (paid in cash and/or affiliate revenue) or as co-founders (paid in equity). Worked with 500+ YouTube creators for Minea and Dropmagic. Prefers YouTube over TikTok because (1) best ROI and more predictable: a video gets a minimum number of views you can count on, rather than hoping for virality; (2) long form lets the creator show how they use the app; (3) videos keep converting for years (still getting conversions from 3-year-old videos) and help organic traffic; (4) long-form videos can be cut into short-form clips and ads. Sees TikTok as brand awareness that doesn't convert.
What happened
More than 60% of new customers come from YouTube; Minea peaked at 750K MRR and Dropmagic reached 45K MRR in 4 months
- Stage
- Scale (Launch and scale)
- Effort
- 500+ creators across Minea and Dropmagic
In their words
Starter Story · I Built 3 Apps to $35K/Month With This Playbook (DropMagic AI Breakdown)“It's essentially working with YouTube creators as promoters or co-founders. So promoters, you basically pay them with cash or affiliate revenue, and co-founders, of course, you pay them with equity.”
“The third reason is also it stays over time, where we still got conversion from, you know, videos that are like 3 years old.”
“Like for ourselves, I think more than 60% of our new customers come from YouTube.”
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More from this episode
- Influspy: Start with a newsletter, then a no-code app, and only then code the real appLed to his first successful SaaS after 5 years with zero users
- Minea: Pick creators with 10%+ views per follower, 100+ comments, and repeat sponsorsPart of the system behind 500+ creator deals; no separate numbers
- Minea: Email creators seven times, each with a different angle, and message them on Instagram and XPart of the creator system; no reply rates given
- Minea: Offer creators 30% below their ask, test one video, then buy 3-4 at a discountKeeps only creators who break even within a month; no figures given
- Dropmagic: Make a YouTube creator in your niche a co-founder with equityExpected to secure 10K MRR at launch; reached 45K MRR in 4 months
- Dropmagic: Give every free user five AI-generated imagesCosts about $1,500 a month in AI fees; no conversion figures