Earnifi · B2C · crypto airdrop finder
Launch with one tweet and a short video of the tool finding lots of money
10,000 organic sign-ups in 48 hours
Workedpr-launchorganic-social
What they did
Shipped the site to a public URL and posted a deliberately crafted launch tweet with a short video of the search running on an Ethereum address that had many unclaimed airdrops, teasing what was possible. People retweeted partly out of a charitable urge to help others find money; retweeting was an easy action.
What happened
Tweet went very viral; 10,000 organic sign-ups within 48 hours.
- Stage
- launch
- Effort
- One tweet
This shipped together with other changes, so the result can't be credited to this alone.
“I shipped the website, put it on a public URL, and publishing this tweet that just went super viral about the website. Crafted this tweet just really intentionally. I included a nice little video of how the the searching worked for an address that had a ton of airdrops for it.”
“And I think there was almost a bit of a charitable feeling where folks were like, "I want to help other people find the money they didn't know they had also." Hitting retweet was such an easy thing to do. I had 10,000 organic sign ups at the end of that 48 hours.”
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More from this episode
- Earnifi: Put the email sign-up in the header and as a huge button up topCredited for the 10,000 sign-ups in 48 hours, alongside the launch tweet
- Earnifi: Only email users when they have money waiting to claimOpen rates 'through the roof'; no numbers given
- Earnifi: Show people how much money they can claim, then charge to claim itTook a free tool to 5,000 paying users and $1M+ ARR
- Earnifi: Tag one person a day on Twitter with a screenshot of their unclaimed moneyTwitter was the main growth channel; no campaign numbers
- Earnifi: Go to crypto conferences and tell people what you're buildingFounder says it brought more sign-ups; no numbers
- Earnifi: Show only big, real payouts so users trust every alertBuilt a trusted reputation while competitors that listed too much lost trust
- Earnifi: Think about the idea for weeks, then build it in one 5-hour sittingBuilt and shipped in 4-5 hours during a month-long hackathon