Earnifi · B2C · crypto airdrop finder
Show only big, real payouts so users trust every alert
Built a trusted reputation while competitors that listed too much lost trust
Workedpositioning-nicheproduct-activation
What they did
Obsessive quality filtering: a notification meant a high-dollar airdrop that could be claimed right then. Competitors included too much, which lowered quality and trust in a market full of hacking and phishing. Paired with a strict no-paid-ads rule so everyone arriving had already heard they had money to claim.
What happened
Guest credits it as the main differentiator versus competitors; no numbers.
- Stage
- growth
“The thing that made Earnifi so different is just how obsessive I was about quality. And that led to this really good reputation again, where if someone got a notification, they knew it was a high-dollar value that they could go claim right then.”
“And any competitors who were trying, they were including too much, and that too much led to lower quality, and then people didn't trust. And trust is so big because of how much hacking and phishing there is within crypto.”
Related topics
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More from this episode
- Earnifi: Launch with one tweet and a short video of the tool finding lots of money10,000 organic sign-ups in 48 hours
- Earnifi: Put the email sign-up in the header and as a huge button up topCredited for the 10,000 sign-ups in 48 hours, alongside the launch tweet
- Earnifi: Only email users when they have money waiting to claimOpen rates 'through the roof'; no numbers given
- Earnifi: Show people how much money they can claim, then charge to claim itTook a free tool to 5,000 paying users and $1M+ ARR
- Earnifi: Tag one person a day on Twitter with a screenshot of their unclaimed moneyTwitter was the main growth channel; no campaign numbers
- Earnifi: Go to crypto conferences and tell people what you're buildingFounder says it brought more sign-ups; no numbers
- Earnifi: Think about the idea for weeks, then build it in one 5-hour sittingBuilt and shipped in 4-5 hours during a month-long hackathon