Erly · B2C · push-up alarm clock app
Pay creators for 2-4 videos a month with guaranteed views, about $2-3 per 1,000
Low-risk; most profit comes from rare 1M-5M-view videos
Workedcreator-opsinfluencer
What they did
Typical deal: 2-4 videos per month with a view guarantee, so payment tracks views delivered; effective rate around $2-3 CPM. Cap what you pay, then judge the return; a video reaches peak views in about a day. Returns follow a power law: most videos do okay, occasional 1M/2M/5M-view videos make the money. Expect to lose money on some individual creators without knowing which.
What happened
Described as low risk; profits come from occasional 1M-5M-view videos.
- Stage
- growth
“Generally, the deal structure is multiple videos a month, like two to four videos a month with a view guarantee. That's sort of the most important part is that you're paying for the views that you get, and so I view it as pretty low risk honestly.”
“Generally paying around like $2 to $3 CPM uh based on the view guarantee, and then the money's really made on those big videos. It's sort of power law.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Erly: Ship a bare app in 19 days, then test demand with one influencer videoPurchases from the first video; first $1,000 three weeks later
- Erly: Turn a plain app into a push-up alarm using Apple's new alarm APIBecame the hook in every video; $50K/month within 4 months
- Erly: Pay day-in-the-life creators to show your app in videos they already makeMain growth channel; viewers ask the app name in comments; $0 to $50K/month in 4 months
- Erly: Track each creator video's views and match view spikes to sales spikesFounder says it's good enough; judges spend in total, not per creator