Erly · B2C · push-up alarm clock app
Track each creator video's views and match view spikes to sales spikes
Founder says it's good enough; judges spend in total, not per creator
Unknownanalytics-attributioninfluencer
What they did
Keeps it simple: tracks views on every influencer video with historical data (Google Sheets, Growee) and compares against conversions (Mixpanel/Superwall). When a view spike coincides with a conversion spike, credits that video. Treats the channel as a black box judged on total spend in vs revenue out, accepting that some individual creators lose money unidentified.
What happened
Pragmatic attribution approach; no accuracy numbers given.
- Stage
- growth
“I recommend staying super simple. Just track views and measure spikes is sort of the approach that I take.”
“you can be pretty sure that that video resulted in what you're seeing if you see a spike in views along with a spike in conversions.”
Related topics
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More from this episode
- Erly: Ship a bare app in 19 days, then test demand with one influencer videoPurchases from the first video; first $1,000 three weeks later
- Erly: Turn a plain app into a push-up alarm using Apple's new alarm APIBecame the hook in every video; $50K/month within 4 months
- Erly: Pay day-in-the-life creators to show your app in videos they already makeMain growth channel; viewers ask the app name in comments; $0 to $50K/month in 4 months
- Erly: Pay creators for 2-4 videos a month with guaranteed views, about $2-3 per 1,000Low-risk; most profit comes from rare 1M-5M-view videos