Erly · B2C · push-up alarm clock app
Pay day-in-the-life creators to show your app in videos they already make
Main growth channel; viewers ask the app name in comments; $0 to $50K/month in 4 months
Workedinfluencercreator-ops
What they did
Found TikTok and Instagram creators already making day-in-the-life or lifestyle videos where the app fits naturally (they wake up on camera) and sent a ton of DMs, plus mass outreach emails via Instantly. Early reply rates were very low. Pitch to creators: keep making your usual videos and get paid for them. Example: 'POV: Day in the life of a college student' showing the alarm going off, doing push-ups, the app analyzing and a green check 'alarm turned off'. Well-shown videos draw 'What's the app name?' comments; the creator replies 'Erly on the App Store' and usually pins it on Instagram. Tools: Growee for influencer tracking and payments, Sideshift for UGC creator sourcing/payments, Cal for meetings, Agree for contracts, Google Sheets.
What happened
Primary acquisition channel behind growth from 0 to $50K/month in 4 months and 200K+ downloads.
- Stage
- growth
“I started out uh by finding influencers on TikTok and Instagram just reaching out, sending a ton of DMs. Uh early on, it it's a tough a tough start. You get very few responses, and I was trying to find people who are doing like day-in-the-life or lifestyle content where I thought the app could fit in naturally.”
“pretty much every single video, if if it's shown well, uh will result in a comment like, "What's the app name?" And then they just respond below, "Erly on the App Store." Generally, they pin the comment on Instagram.”
Related topics
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More from this episode
- Erly: Ship a bare app in 19 days, then test demand with one influencer videoPurchases from the first video; first $1,000 three weeks later
- Erly: Turn a plain app into a push-up alarm using Apple's new alarm APIBecame the hook in every video; $50K/month within 4 months
- Erly: Pay creators for 2-4 videos a month with guaranteed views, about $2-3 per 1,000Low-risk; most profit comes from rare 1M-5M-view videos
- Erly: Track each creator video's views and match view spikes to sales spikesFounder says it's good enough; judges spend in total, not per creator