Erly · B2C · push-up alarm clock app
Ship a bare app in 19 days, then test demand with one influencer video
Purchases from the first video; first $1,000 three weeks later
Workedvalidationinfluencer
What they did
Built the MVP (a simple accountability app to log your wake-up against a goal set the night before) in ~19 days from first commit to App Store, deliberately without the alarm feature. Treated views, not building, as the unknown, so started marketing immediately: first influencer video went live 7 days after launch. Purchases from that one video counted as validation, then scaled up.
What happened
People purchased from the first influencer video; first $1,000 in revenue 3 weeks after it went up.
- Stage
- launch
- Effort
- 19-day build; one influencer video as the test
“my framework here was just ship fast, validate the ideas as fast as possible. But I wasn't sure if I could get views”
“My first influencer video went live 7 days later. I saw people purchased from that video, and at that point, I knew the idea was validated.”
Related topics
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