Gravl · B2C · AI gym workout app
Offer 24/7 in-app chat answered by a real person, not AI
Founder says they grew a lot with it and users value it; no numbers
Workedcustomer-supportretention
What they did
In-app support chat available 24/7 with help articles and messaging; replies come from an actual person, not an AI.
What happened
Named as something 'we grew a lot with'; users value it highly.
- Stage
- retention
“And one of the important thing that we grew a lot with this, and that was our support, so we have a 24/7 support chat inside the app, and that includes everything from articles to messages, and we'll have someone reply, an actual person, not an AI, and that's something that users value a lot.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Gravl: Post a 'how I built it' thread on Reddit with the technical details300K impressions, a couple thousand users, and bug reports that proved demand
- Gravl: Copy a top app's design, but fix the part its users complain aboutFounder says it gave the app its edge; no direct numbers
- Gravl: Start paid ads the day you add a subscription, once people want the appFirst subscriber within 10 minutes; ads are the main channel at ~1/3 of revenue
- Gravl: Translate the app to Spanish and run ads in South America for under $50 a dayWorked from the start and still does; US ads seen as too expensive
- Gravl: Pay creators ~$50 a video and copy what competitors run in Meta's ad library
- Gravl: Ask detailed training questions up front, then show a 'building your plan' screen
- Gravl: Put a hard paywall right after onboarding, before people even sign inFounder says 'a lot' pay before seeing the product; no rate given