Headspace · meditation and mental health app
Label the yearly plan 'best value' instead of showing the dollars saved
The simple 'best value' label beat showing the dollar savings
Workedpaywall
What they did
On an annual-focused paywall, tested stating the dollar value of the savings versus a simple 'best value' label.
What happened
Quantifying the dollar value didn't help; 'best value' performed better.
- Stage
- scale
In their words
Sub Club by RevenueCat · How Headspace Optimized Revenue by Gating Content — Shreya Oswal and Keya Patel, Headspace“A couple things: a, we found that quantifying the dollar value didn't necessarily help. Just actually saying "best value" and keeping it a really simple heuristic actually performed better.”
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