Headspace · meditation and mental health app
Let new users pick several reasons they came, not just one
Significant lift: fewer drop-offs at that question and more trial starts
Workedonboarding
What they did
Onboarding asks why people came (sleep better, anxiety, stress, feel calmer). Changed it from single-select to multi-select and tested adding more onboarding questions. Answers feed content and personalization. A similar test in an earlier era did not work.
What happened
Pretty significant lift: fewer people dropped at that question, more continued and started a free trial; most users choose several reasons. Extra questions caused relatively low drop-off.
- Stage
- scale
In their words
Sub Club by RevenueCat · How Headspace Optimized Revenue by Gating Content — Shreya Oswal and Keya Patel, Headspace“And we turned that from a single-select to a multi-select question and that actually gave us a pretty significant lift. Fewer people dropping off that question, more people continuing down the flow and ultimately starting a free trial”
“The majority of people do choose multiple reasons.”
Related topics
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