Healthi · B2C · diet and weight loss app
Add paid coaching and an online store of branded diet products
Unknownupsell-expansion
What they did
Healthi grew from an app into a full diet and weight-loss business, adding paid coaching and an e-commerce store selling branded products for the weight-loss journey, aiming to monetize members beyond the app subscription.
In their words
Sub Club by RevenueCat · How Freemium Can Outperform Free Trials – Shaun Steingold, Momentum Labs“So we have paid coaching, we have an online e-commerce store where we sell branded products that help in a weight-loss journey.”
Related topics
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More from this episode
- Momentum Labs: Buy apps ranked #3-5 in their category and move them up 2-3 spotsRevenue grew 50-200% per acquired app, not 5-15%
- Healthi: Let free users read the community, but only paying members can postTrolls and bullies left overnight; users now name the community as what they love
- Momentum Labs: Skip the free trial; give a useful free version with a clear limit insteadGuest says trials never beat plain freemium in his or mentored apps; no numbers
- Momentum Labs: Fix a bought app's store listing once, then mostly leave it alone
- Healthi: Charge $30 a year and offer a free version where rivals charge $230-400Guest calls it the 'sweet spot' of Healthi's success; no numbers
- Fitbod: Give three free workouts with every feature unlocked, no trial signupHost loved it and now pays $50-60 a year; one user's experience
- Elevate: Make the free version thin so almost everyone has to start a trialBig jump in trial starts, but lower user affinity, per co-host