Healthi · B2C · diet and weight loss app
Charge $30 a year and offer a free version where rivals charge $230-400
Guest calls it the 'sweet spot' of Healthi's success; no numbers
Workedpricingpositioning-niche
What they did
Healthi positions as the low-cost provider in diet apps: a free product plus Pro at $30/year, which the guest says matches the paid service of WeightWatchers (from $230+/year) and Noom (from $400+/year), neither of which has a free product. Host suggests the low price also helps retention over years.
What happened
Part of the 'sweet spot of success' per the guest.
In their words
Sub Club by RevenueCat · How Freemium Can Outperform Free Trials – Shaun Steingold, Momentum Labs“And our paid service, which is the same as theirs, is $30 versus hundreds of dollars. So part of our sweet spot of success has been how we position ourselves against our competitors.”
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- Healthi: Let free users read the community, but only paying members can postTrolls and bullies left overnight; users now name the community as what they love
- Momentum Labs: Skip the free trial; give a useful free version with a clear limit insteadGuest says trials never beat plain freemium in his or mentored apps; no numbers
- Momentum Labs: Fix a bought app's store listing once, then mostly leave it alone
- Healthi: Add paid coaching and an online store of branded diet products
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