Momentum Labs · firm that buys and runs apps
Fix a bought app's store listing once, then mostly leave it alone
Unknownaso
What they did
When Momentum Labs acquires an app, it does a lot of ASO work and cleanup up front, then deliberately barely touches it afterwards, prioritizing longevity and consistency of ranking performance.
In their words
Sub Club by RevenueCat · How Freemium Can Outperform Free Trials – Shaun Steingold, Momentum Labs“We generally take a very light touch to ASO. We do a lot of work and a lot of cleanup when we initially acquire the app, and then we almost like to not touch it.”
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