Fitbod · B2C · strength workout app
Give three free workouts with every feature unlocked, no trial signup
Host loved it and now pays $50-60 a year; one user's experience
Workedpaywallonboarding
What they did
Fitbod lets new users open the app and work out with no trial signup: three free workouts with every feature unlocked. After the first workout it says 'You've got two more workouts for free', then asks for a subscription.
What happened
Host converted to a paid subscription and praised the experience.
In their words
Sub Club by RevenueCat · How Freemium Can Outperform Free Trials – Shaun Steingold, Momentum Labs“Interestingly, the way Fitbod did it, which I actually really appreciated, was that they gave you three free workouts, and every feature was unlocked, you got the full experience.”
“But as soon as I finished my first workout, it said, "You've got two more workouts for free." It set the expectations”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Fitbod
All 12 Fitbod tactics- Let subscribers share a link that gives friends 6 free workouts instead of 3Has driven users, per founder; built mainly to measure the word-of-mouth loop
- Spend years as two founders on product before hiring, raising or buying adsPaid ads scaled right away when switched on; organic subs grew in line
- Celebrate each logged workout with a shareable progress card, like total pounds liftedFounder says it matters for virality; word of mouth is still a major growth driver
- Test App Store keywords early to rank in Apple search resultsFounder says many early users found the app this way; no numbers
- Switch from a workout tracker to AI-picked workouts during betaFounder credits it with product-market fit; users emailed praise unprompted
- Raise from investors who back slow, efficient growth over growth at all costsCompany stayed profitable while venture-backed; no direct numbers tied to it
More from this episode
- Momentum Labs: Buy apps ranked #3-5 in their category and move them up 2-3 spotsRevenue grew 50-200% per acquired app, not 5-15%
- Healthi: Let free users read the community, but only paying members can postTrolls and bullies left overnight; users now name the community as what they love
- Momentum Labs: Skip the free trial; give a useful free version with a clear limit insteadGuest says trials never beat plain freemium in his or mentored apps; no numbers
- Momentum Labs: Fix a bought app's store listing once, then mostly leave it alone
- Healthi: Charge $30 a year and offer a free version where rivals charge $230-400Guest calls it the 'sweet spot' of Healthi's success; no numbers
- Healthi: Add paid coaching and an online store of branded diet products
- Elevate: Make the free version thin so almost everyone has to start a trialBig jump in trial starts, but lower user affinity, per co-host