Hily · B2C · dating app
End onboarding with a $2.99 one-time boost instead of a subscription
Hily told the host it works; no numbers
Workedpaywallpricing
What they did
The last onboarding page is not a subscription paywall but a single Boost ('Be seen 10 times more') for $2.99, to get users paying for one clear benefit before upselling premium.
What happened
Hily's team told the host it works.
- Stage
- end of onboarding
Related topics
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More from Hily
All 24 Hily tactics- Send pushes about real events like 'someone liked you', not generic come-back offersGeneric promotional pushes did 4-5x worse than real-event pushes
- Ask dating users to sign up first instead of pitching or letting them browsePitch screens and account-free browsing both converted worse than plain signup
- Sell a cheap one-time 'be seen 10x more' boost right after onboardingWorked better than folding the boost into the subscription; no numbers
- Launch a dating app in California only, then add Texas, to keep users closeCAC ran about 3x LTV for 6-9 months; didn't fix economics alone
- Put most ad spend on Snapchat with creator videos made for SnapchatMuch lower CAC than other channels; 1-1.5M downloads a month until rivals copied
- Cut side features and focus everything on better matches and dates20-40% yearly growth in daily users and revenue; top 3 US dating downloads
More from this episode
- Ahead: When someone closes the paywall, offer a free Paramount+ month plus 30 more daysAbout 10% of paywall closers claim, vs 0.1-0.2% who normally come back; early data
- Encore: Run a free 30-day test on half the customer's users; charge only if it wins
- When someone cancels a free trial, push 50% off, then a free monthHost says the discount got good results; no numbers
- Momingo: When someone closes the paywall, give them a free week of Pro anywayPaywall closers who paid rose from 0.4% to 4.5%
- Put a $1.99 first month next to the 7-day free trial on the paywallHost says it performs a bit better; no numbers
- After people close the paywall, offer a cheap one-time pack instead
- Commit: When users finish a habit, unlock a surprise with free brand deals
- Use things that are free in the app to get more ratingsRatings doubled; average rose from 4.5 to 4.7 stars
- Add extra keywords in the Spanish (Mexico) listing to rank in the USWorks better than Arabic, Chinese or Vietnamese listings; no numbers
- Put keywords before the app name in the store titleLittle change on Apple; works better on Google Play
- Show the paywall before asking for a phone number or emailHost has seen huge drop-offs at sign-up screens placed before the paywall