A subscription apps · B2C · host's own apps
Put keywords before the app name in the store title
Little change on Apple; works better on Google Play
Mixedaso
What they did
Tried a keyword-first title ('Learn Language - App Name') on Apple; keeping the keyword at the back seemed to work about as well. On Google Play, keyword placement matters more because of its SEO-like ranking.
What happened
No big change on Apple; tends to work better on Google.
- Stage
- growth
“On Google, I feel like that's really way more important than Apple. I we've tried that trick for Apple, and we don't see It's not like it's going to change the game.”
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