Ladder · B2C · strength training app
Give a check mark per workout and a weekly streak for 3 of them
Guest says it reinforces the 3-a-week habit; no numbers
Unknownretention
What they did
Keep the in-product 'game' very simple: a check mark for each completed workout; three check marks in a week earns that week's streak. The widget carries the streak outside the app.
In their words
Sub Club by RevenueCat · The Art of Driving Retention Through Product – Ben Gammon, Ladder“So, you have the check mark is what gives you like for a completed workout, you have to get three of those. And three of those equal a streak for a week.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Ladder
All 47 Ladder tactics- Offer non-converted trial users their first month for $5, then $29.99About half stay into month two at full price; consistent across cohorts
- Ask new visitors 15 fitness questions, then recommend three matching programsA million people have taken it in 18 months; fixed confused cold-traffic users
- Survey 500 users on price and talk to 100 non-payers, then cut $60 to $29.99Clearing price was ~$29 across cohorts; January 2022 became the best month yet
- Run a new coach's TikTok for them, using only videos already on their phone250K followers in 45 days, with million-view videos every week
- End TikToks with on-screen text like 'We start Monday, link in my profile'Founder says viewers follow explicit instructions; no numbers
- Send every TikTok ad click to a web quiz and track answers that mark ideal usersTargeting tightened within a week; payback in low single-digit months
More from this episode
- Ladder: Read your five-star reviews to find the result users want, then target 3 workouts a weekBecame the goal the whole product is built around; no retention numbers given
- Ladder: Let users log reps and weights, then suggest next weights and show their progress70-75% of users now log every workout; guest sees it correlate with retention
- Ladder: Have coaches tell users to log their weights mid-workout, not in a help pageJournal use climbed to 70-75% of workouts; guest calls it 10x more effective than FAQs
- Ladder: Add a home-screen calendar widget that lights up workout days, and show how to install itAbout a third of users have it; guest sees it correlate with retention
- Ladder: Run a big yearly user survey and use AI to read the answers7,500+ responses in a year; led directly to the nutrition feature
- Ladder: Add nutrition tracking to a workout app after users asked for it in the surveyEarly read: users doing both convert and stay much more; no numbers yet