Ladder · B2C · strength training app
Give a check mark per workout and a weekly streak for 3 of them
Guest says it reinforces the 3-a-week habit; no numbers
Unknownretention
What they did
Keep the in-product 'game' very simple: a check mark for each completed workout; three check marks in a week earns that week's streak. The widget carries the streak outside the app.
In their words
Sub Club by RevenueCat · The Art of Driving Retention Through Product – Ben Gammon, Ladder“So, you have the check mark is what gives you like for a completed workout, you have to get three of those. And three of those equal a streak for a week.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Ladder
All 12 Ladder tactics- Target serious runners with training plans that adapt after every runWon the race-training niche; later bought by Strava
- Ask goal questions up front, then pair each user with a matching coachConverted a host who thought the app wasn't for him
- Let other users cheer you on live while you work outGetting cheered correlated with higher retention; exact numbers not recalled
- Sign a celebrity like Hilary Duff for brand adsBig influx almost at once, secondhand; ROI hard to measure
- Borrow up to 80% of ad spend, repaid from each month's new usersUsed by Ladder; 10% yearly interest, no equity given up; only for big proven apps
More from this episode
- Ladder: Read your five-star reviews to find the result users want, then target 3 workouts a weekBecame the goal the whole product is built around; no retention numbers given
- Ladder: Let users log reps and weights, then suggest next weights and show their progress70-75% of users now log every workout; guest sees it correlate with retention
- Ladder: Have coaches tell users to log their weights mid-workout, not in a help pageJournal use climbed to 70-75% of workouts; guest calls it 10x more effective than FAQs
- Ladder: Add a home-screen calendar widget that lights up workout days, and show how to install itAbout a third of users have it; guest sees it correlate with retention
- Ladder: Run a big yearly user survey and use AI to read the answers7,500+ responses in a year; led directly to the nutrition feature
- Ladder: Add nutrition tracking to a workout app after users asked for it in the surveyEarly read: users doing both convert and stay much more; no numbers yet