Early-stage apps Perceptycs has worked with
Launch your first paid ads to a web checkout so money and data come back fast
Payouts in days, not ~60; about $1K of spend can teach you something
Workedweb-to-apppayments-checkoutpaid-social
What they did
For early apps trying to get a first paid channel beyond ASO: send ad traffic to a web checkout rather than the App Store. Web payments (e.g. Stripe) pay out almost same day and keep ~95% net of fees, instead of waiting up to ~60-65 days for App Store proceeds, so a small budget (~$1-3K/month) can be recycled into the next test. UTM parameters give clear attribution without an MMP or SKAN thresholds, so ~$1K can produce learnings, whereas guest would not launch an app promotion campaign on a 1-2K budget.
What happened
Guest calls cash flow by far the biggest advantage for small apps; lets them build a feedback loop on small budgets.
- Stage
- early
In their words
Sub Club by RevenueCat · Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs“Now, for those smaller apps, I really think there are three benefits, the main one being cash flow, right? Which is, I don't have to wait so long to receive my money if I take the purchase on the web.”
“But there is still a advantage of using web in that you can pretty much spend, as Jacob said, 1K and learn something, and that can be fine.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Advertise a free recorded masterclass, not the app, then sell the app at the endAgency says it worked, especially long-form on YouTube; no numbers shared
- Copy your working in-app onboarding to the web before inventing a new quizAgency rarely sees a profitable in-app flow fail when mirrored on web
- Measure Meta app ads with AEM instead of SKANMuch more accurate; big accounts fully migrated
- Give each creator their own web page with tracking links instead of an App Store linkGuest calls influencers and affiliates 'amazing with web'; no numbers
- Run web sales ads and free guides to reach people who ignore app adsReaches new user pools and keeps data on non-buyers; no numbers
- Send sign-up, trial and purchase events from your web funnel back to MetaStandard practice; value-based bidding tried with no results yet
- Put screens between quiz questions that prove, reassure and show how the app works
- None to Run: Write a blog post that ranks for 'alternative to Couch to 5K' and links to the appBecame the app's main traffic source
- Elevate: Soft launch a rough version on Android and watch replays of every user~500 downloads a day; learned a lot without needing scale
- Charge $1 for the first month on web instead of a free trialScreens out fake cards; small net effect on conversion
- Dipsea: Test a money-back guarantee instead of a free trial on the webExperiment in progress; no results shared