Web onboarding funnels Perceptycs builds
Put screens between quiz questions that prove, reassure and show how the app works
Unknownonboardingweb-to-app
What they did
Design the quiz around the questions the user has (does it work, is it for people like me), not the ones you want to ask; a question can answer theirs (Calm's 'sleep or focus?' explains what the app does). Between questions add 'interludes' of three kinds: evidence (charts, graphs, testimonials), reassurance of known anxieties (Headway's 'How often do you worry?' followed by 'lots of people worry'; time-to-value charts), and functionality (what the app does and how). Choose social proof by the user's objection: small apps should use a testimonial from someone like the user rather than 'join thousands'. Personalize on context that matters emotionally (e.g. job role for a focus app), not just echoing answers; don't over-invest, returns diminish.
In their words
Sub Club by RevenueCat · Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs“The first thing I would say is don't focus on what questions you're asking, but focus on what questions you're answering.”
“I think there are three types of content you can put on an interlude, like evidence, things that prove you do what you say you do, whether that be charts, graphs, social proof, testimonials, the sorts.”
“You're better off saying, "Join others who have XYZ like you," and then having a testimonial of someone just like you who solved that problem.”
Related topics
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