Perceptycs web2app clients
Send sign-up, trial and purchase events from your web funnel back to Meta
Standard practice; value-based bidding tried with no results yet
Unknownanalytics-attributionpaid-social
What they did
Install the pixel, and on Meta also send events server-to-server with the Conversions API. Send as many funnel events as possible (sign-up, trial start, purchase) to see conversion at each step, and optimize for the most valuable event you can reliably get. Also experimenting with value optimization, sending plan value (monthly, annual, lifetime) instead of just events.
What happened
Value optimization tested but no impressive results yet.
In their words
Sub Club by RevenueCat · Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs“So, we can send sign-up events, trial-start events, we can send multiple events and just kind of see the conversion through each step.”
“I've tried it, and it's interesting. I kind of don't have any impressive results to share as of yet, but I'm hopeful that we can get this working.”
“With Meta, you can use your conversions API to send data from the back end, server to server, definitely, definitely do that.”
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