LeadMeNot · B2B2C · digital wellness and blocking app
Pitch churches on 'digital wholeness' for their congregation, not porn blocking
Still being tested; no numbers yet
Unknownpositioning-nicheoutbound-sales
What they did
Consumers say 'I need to stop looking at porn' or 'I need accountability'; a church leader asks 'how do I help my congregation pursue digital wholeness' or 'how do I equip anxious parents whose kids get their first phone'. Lead with digital wellness and wholeness as the front door, because porn is still taboo from the pulpit. Built the hypothesis from lived church experience, then talked to people (e.g. his brother-in-law, a pastor) and adjusted the pitch as data came in. Uses research stats in pitches (Barna/Pure Desire: 54% of practicing Christians view porn; 10% say their church offers help; 58% want it addressed).
- Stage
- institutional pitch
“But what we're testing is uh digital wellness and wholeness as the front door, right?”
“The church says, "Hey, how do I If I'm leading a church, how do I help my congregation pursue digital wholeness?”
“So like just starting with these conversations and then adjusting the pitch and the story as you gather more data.”
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